California Bill Would Ban Gender-Based Price Discrimination
- Women pay an estimated $2,381 a year more for like items
- Assembly approves measure and sends it to state Senate
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Charging more for pink razors or other items marketed to women that are substantially like those targeted to men would become illegal under a bill the California Assembly unanimously passed Thursday.
A typical California woman pays about $2,381 a year more in a so-called “pink tax” for the same goods and services as a man, author Assemblymember Rebecca Bauer-Kahan (D) said ahead of the floor vote on the bill (A.B. 1287). The figure is based on a 2020 California Senate Judiciary Committee report on a similar bill that didn’t pass.
“This arbitrarily penalizes women up to $47 billion a year” in California, Bauer-Kahan said. “That is the tax that we pay for being a woman. And it is time we get rid of it.”
The bill would give the state attorney general the authority to seek an injunction to end the practice. A court, in addition to granting the injunction, could impose a $250 penalty for a first violation and a $500 penalty for each subsequent violation.
The measure was passed on a vote of 59 to 0 and now heads to the California Senate. “We’ve received bipartisan support on the bill so far, so we feel very hopeful for our chances in the Senate,” Bauer-Kahan’s Chief of Staff Jordan Curley said.
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