Grassroots Advocacy Strategies for Corporate Public Affairs

How do you build a grassroots movement to sway public policy? It starts with a solid campaign strategy.

In today’s digital world, corporate advocacy campaigns need advanced technological solutions to get the right message to the right audience at the right time. Bloomberg Government is an all-in-one software designed to help you build and sustain the momentum you need to take your policy issue from an idea all the way to Capitol Hill.

Intel to move your advocacy campaign forward

Launching your grassroots campaign shouldn’t be an insurmountable task. Optimize your advocacy strategy and maximize outcomes with expert analysis and actionable policy intelligence from Bloomberg Government.

REPORT

Top-Performing Lobbying Firms

See which lobbying firms drove record industry growth in 2023. This report provides an in-depth look at the key metrics of hundreds of firms reporting top earnings.

ON DEMAND

How Lobbying Firms are Changing their Structures and Advocacy Strategies

BGOV Senior Reporter Kate Ackley discusses how the lobbying business is expanding their focus beyond the typical Washington issues and ways of conducting advocacy.

ON DEMAND

2024 Congressional Elections: Key Races to Watch

Join BGOV’s team of experts for an in-depth look at the evolving political landscape, including redistricting measures, ballot initiatives, campaign fundraising, and crucial races and issue to monitor.

While grassroots advocacy has been a longtime strategy for nonprofits and other interest groups seeking to influence legislators, it’s quickly gaining popularity in the corporate sphere. Spurred by social media and growing consumer expectations that corporations publicly demonstrate their values, business leaders are realizing the power that grassroots movements have in swaying public opinion, and they’re searching for new tools to advance their advocacy efforts.

Take your policy issue from an idea all the way to Capitol Hill with Bloomberg Government

Success for corporate public affairs initiatives looks different for every project and organization, whether it’s a campaign to grow your base of supporters or achieving a business objective through new legislation. Whatever your lobbying and public affairs goal is, getting started with your grassroots advocacy campaign shouldn’t be an insurmountable task.

Watch our on-demand webinar on Key Races to Watch in the 2024 Congressional Elections for expert insights into the evolving political landscape, including redistricting measures, ballot initiatives, campaign fundraising, and crucial races and issues to monitor.

Stay on top of the changing political landscape and the policy issues that matter most to your grassroots lobbying efforts with expert analysis, comprehensive coverage, news, and practice tools from Bloomberg Government.

Request a demo to learn how Bloomberg Government can help your corporate public affairs team.

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The intelligence you need to influence better policy

Bloomberg Government’s leading public affairs platform is your one stop shop for full news coverage, unmatched policy analysis, and a comprehensive suite of tools to power your public affairs strategy. Request a demo to see it for yourself.