Monitoring and Evaluating Advocacy Campaigns

[Learn how Megaphone from Bloomberg Government enables comprehensive advocacy monitoring and evaluation.]

The key to building an impactful strategy that shapes public policy outcomes is ensuring you have a way to effectively monitor and evaluate your advocacy campaign. By generating performance insights, checking progress toward goals, and gaining visibility into campaign efficacy, you can make more informed decisions about how to improve efforts to mobilize a grassroots movement to your cause – and report on this critical information to donors, stakeholders, and advocates.

However, evaluating policy influence can be difficult and takes time – and without the right tools, public affairs professionals can find themselves without a clear way to demonstrate the impact of their activities and initiatives.

To overcome these challenges, campaign strategists need an effective way to collect constituent data, measure digital media efficacy, and take advantage of new opportunities as they arise.So, how do companies organize campaigns to overcome these challenges and influence policy? It all starts with planning.

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