Midterm Ad Messages Show Contrast in Party Approaches (Podcast)

If you’re already sick of campaign ads, Greg Giroux knows how you feel. He’s watched about 500 political ads that have aired since Labor Day to get a sense of what the big issues are and each party’s strategy to win the election.

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On the latest episode of “Downballot Counts,” Greg breaks down the trends he’s seeing in campaign ads so you can watch something more interesting.

Meanwhile, Emily Wilkins has been focused on Capitol Hill where in the last few weeks, House Democrats have passed bills to boost funding for smaller police departments and strengthening the process of counting electoral votes.

Republicans are targeting voters, particularly independents, with their Commitment to America plan released on Friday. Part messaging document, part legislative blueprint, House Minority Leader Kevin McCarthy (R-Calif.) and Republicans gave the plan the red carpet rollout treatment. Emily details the final policy push for lawmakers before the election.

AdImpact

Screenshot of an advertisement by Rep. Chris Pappas (D-N.H.).

Producer: David Schultz

To contact the reporters on this story: Emily Wilkins in Washington at ewilkins@bgov.com; Greg Giroux in Washington at ggiroux@bgov.com

To contact the editors responsible for this story: Angela Greiling Keane at agreilingkeane@bloombergindustry.com; Loren Duggan at lduggan@bgov.com