Amy Showalter

Amy Showalter is a national authority on government relations best practices, grassroots and PAC influence. She is the author of “The Underdog Edge” (Morgan James) www.underdogedge.com, “The Art and Science of the BFF: 105 Ways to Build Relationships on The Hill, at the State House, and in City Hall,” and “From Activity to Achievement: Next Level Metrics that Matter.” Amy’s insights have been featured in over 500 media outlets. The Showalter Group’s clients include many of the nation’s most prominent corporations, including Merck, International Paper, Pfizer, Cardinal Health and Monsanto, as well as leading national organizations such as the American Heart Association, the U.S. Green Building Council and the American Society of Civil Engineers.

Blog posts

Reading Between the Research Lines: Is Your Social Media Leading to Activism or Slacktivism?

It’s an article of faith (faith being the operative word) in the advocacy community that token support on social media platforms leads to more meaningful types of support—-a “like” leads to attendance at an event, a “share” leads to a motivation to conduct lawmaker meetings, etc. You may have stakeholders that engage in both online and offline actions. However, research that included five experiments published in the Journal of Consumer Research shows that clicking “like” can actually impede future meaningful advocacy activities. It can lead to that dreaded malady: slacktivism.

Grassroots Leadership Lessons from the Founders

When contemplating how to improve your advocacy results, it’s always wise to reflect on immutable advocacy truths—those principles that, regardless of time and season, do not change. This time of year, it’s wise to remember the paragons of grassroots advocacy, the Founding Fathers, and how they led their troops and the public through the vicissitudes of the Revolution.

Reading Between the Research Lines: Activities that Influence Congress and Congressional Staff from the 2017 Congressional Communications Report (Part 2)

In Amy Showalter’s previous column, she dug between the research lines of Dr. David Rehr’s Congressional Communications Report.

Reading Between the Research Lines: Activities that Influence Congress and Congressional Staff from the 2017 Congressional Communications Report

As a self-proclaimed “research rat” I find it intriguing to read between the research lines to discern possible applications for government relations professionals.

The challenges to executing your 2018 government relations strategy

By now your government relations team has its strategy for the coming year. The strategic planning meeting usually features clever phrases to motivate organizational stakeholders to follow the strategy. 

Does fear influence or immobilize

Whether it’s deciding who to vote for, or how whether to give money or your time to a cause, many believe that instilling fear in your supporters wins their allegiance and action.

The top 5 predictors of success when attempting to influence an undecided legislator

When it comes to influencing members of Congress there are no “six easy steps to yes.” To increase your influence, you need a strategy.

Seven tips for making a lasting impression with members of Congress

Are some constituents more memorable than others? Do lawmakers and their staff have better mental recall of some constituents and thus inflate their importance? The research says yes, and that lawmakers use mental shortcuts known as heuristics to help them remember constituents and make decisions.

6 steps to increase the effectiveness of your lobby day efforts

Each year, legislators at the federal and state level meet with their constituents during so-called annual “lobby day” events.